Tokenized rewards, decentralized tracking, and the promise of global flexibility are all at work in this digital overhaul, which may offer better transparency, user control, and efficiency across a ...

Merkle, dentsu's customer experience transformation consultancy, has partnered with Airship and Salesforce Marketing Cloud, creating a solution for more connected customer loyalty experiences in ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

As hotel loyalty programmes evolve from transactional reward schemes into personalised, lifestyle-integrated ecosystems, we ...

SAP is introducing a loyalty management solution aimed at retailers and consumer packaged goods companies to equip them with experiential journeys and personalized, real-time offers with to help earn ...

SAP also debuts solutions to address loyalty gap as new survey results show 80% of U.S. consumers feel undervalued by brands NEW YORK — SAP SE (NYSE: SAP) announced a slate of new solutions and ...

DUBLIN--(BUSINESS WIRE)--The "Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...

DUBLIN--(BUSINESS WIRE)--The "Canada Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics ...

Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce Marketing Cloud New strategic alliance enables marketers to activate mobile-first customer loyalty programs ...