AI is a primary focus in Salesforce’s 10th edition of the State of Marketing, but integration, data fragmentation, and skills gaps suggest the transformation remains uneven.

The lesson for marketers is clear: AI’s value lies not only in efficiency, but in expanding the scope of what’s measurable and actionable. Much of the conversation around AI in marketing has centered ...

Marketers love a good line graph that goes up and to the right, but with overwhelming data, graphs alone can’t communicate complex data effectively. A good data display should do more than convey ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

LAS VEGAS — At CDP World hosted by Treasure Data this week at the Red Rock Canyon Casino in Las Vegas, attendees were shown a vision of a near future of marketing where human teams are augmented by AI ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...