Last night’s Super Bowl featured a familiar mix of celebrity cameos, inside jokes and, of course, Clydesdales. Less familiar, perhaps? A choir of singing toilets.

The Super Bowl 2026 ads 2026 saw a heavy use of celebrities, over the top humor, a sense of community and a lot of AI. The best ones are a hallmark of good advertising.

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

“Our collaboration with Comcast Advertising's Media Solutions marks a major leap forward in using AI technology to enhance accessibility and drive the evolution of TV advertising. AI is helping ...

In this article, we explore how media buyers, marketers, and agencies can adopt sustainable practices to build greener and more effective advertising campaigns. Energy, travel, automotive, ...

Irina Pritsker is a creative director behind numerous successful projects for world-renowned brands. For eight years, she led the design studio at the AdFactor advertising agency. In her work, Irina ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...