The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound A year or two after ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its ...

As Google pushes further into automation, the Google Display Network (GDN) remains the most influential contextual ad network across the internet. This post details six tips to help adapt to ...

Google Ads no longer pre-selects the Display Network when setting up a Search campaign — a small tweak that could lead to big savings for advertisers. What’s new. According to Google Ads Coach Jyll ...

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to ...

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most ...

Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the ...