She spent so much time and used so many products to get her hair to curl that her friends encouraged her to try a more permanent solution. This was the first time she had chemically treated her hair, ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

The perm, long ridiculed as one of fashion's most embarrassing hair styles, is making a surprise comeback. The look, which is short for 'permanent wave', has been all but dead and buried in the style ...

During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...

If you grew up thinking that perms were the stuff of '80s nightmares — with frizzy curls, massive heights, and teased bangs — then you're going to want to sit down for this: perms are very much back ...