New Delhi: OpenX Technologies has filed a comprehensive antitrust complaint against Google, seeking substantial damages following a landmark ruling by the Eastern District of Virginia that found the ...
As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it easier for advertisers and agencies to access server ...
In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, ...
The Future of Curation is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite of approachable AI capabilities that harness deep neural networks to curate ...
OpenX and Attain’s In-Flight Sales Optimization Solution Delivers 14% Conversion Rate for McDonald’s
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and Attain, the most trusted and comprehensive source for live purchase data, today announced a groundbreaking ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Orange, the key brand from Europe’s third-largest telecom, and OpenX, an ...
The Future of Curation Is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x
Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals.
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