Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...

Onetag has acquired Aryel to integrate immersive creative formats into its platform, combining quality media, AI-driven decisioning and proprietary data to simplify workflows and help advertisers ...

Magnite (NasdaqGS:MGNI) reports that Connected TV now represents more than 50% of its business, marking a major shift in its revenue mix. The company introduces an AI driven agent to agent protocol ...

The Trade Desk has launched its Ventura Ecosystem, a new collaboration aimed at creating a more transparent and revenue optimized marketplace for programmatic CTV advertising. Initial participants ...

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

The market has already begun consolidating. According to ANA’s Q2 2025 Programmatic Transparency Benchmark, curated ...