When it launched 10 years ago, GreenPal, an app connecting people to local lawn-care services, initially relied on emails to customers about booking yard work or paying their bills. It got few ...

Meeting customers where they are today means meeting them on their mobile phones, which they use almost four hours per day. For marketers, this may mean the best way to communicate with customers is ...

Email and SMS marketing platform Omnisend has formed a partnership with Triple Whale, an AI-powered intelligence platform for consumer brands. As part of this arrangement, Omnisend’s email and SMS ...

Back in December we painted SMS-to-e-mail communications as a truly mixed bag – the function is sorely needed, but the mechanics are obtuse. At that point, we started looking for some solutions to ...

Anyone who creates and sends emails, disseminates newsletters or announcements (including attachments). Owners of official channels, such as email lists and SMS/app notification tools. Staff in ...