The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before earning a spot on the travel review site’s media plan. Until ...

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit ...

Riding a growth curve in TV advertising analytics, iSpot.tv announced an additional $30 million of investment capital. The Series C round in iSpot, founded in 2012, was led by existing investors ...