This process is called a clean install, which is ironic as there's nothing particularly clean about it: Microsoft has enshittified Windows Setup.

In sharp contrast with its approach to privacy, Windows 11 security is in a good place, with no major enshittification issues.

Above and beyond the benefits of a fresh do-over, clean installing Windows 11 improves security, exposes new features, and more. With the Windows 10 end of support date arriving on October 14, ...