Branding is an interesting term, meaning different things to different people, depending upon their perspective and experience. Clients with whom we work run the full spectrum of defining this term – ...

AI is transforming marketing, but companies that balance machine efficiency with human creativity and emotional intelligence ...

In February, Lauren Sudeyko launched her Substack newsletter, marking the start of her public journey to build her wellness brand, Sleep or Die. “Welcome to the first edition of the Sleep or Die ...

In a hybrid team, people lead and AI accelerates. That means people define taste, share a vision and set the strategy. This ...

Businesses can transform satisfied customers into passionate brand advocates by consistently exceeding expectations through a ...

Discover how to use AI and customer data ethically to strengthen trust, loyalty and long-term business growth. Learn practical ways to scale personalization and connection without sacrificing your ...

ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for today’s world (and tomorrow’s) will require a balance of technology and human ...

What makes customers return to businesses they love? This question has fascinated me throughout my career in customer service. Recently, my team and I surveyed over 1,000 customers to uncover exactly ...