Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

Explore YouTube monetization strategies by analyzing David Dobrik and Graham Stephan's approaches. Learn how to make money on ...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...

Writing, shooting, editing, marketing—being a YouTuber is a full-time job, and like any occupation, you should expect to get paid. But where will your revenue come from? And how can you increase it?