Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like many business owners, you're most likely heading into 2021 with a sense of uncertainty.

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Investors need investment objectives to provide a clear direction for their portfolios. These objectives can help align their investments with specific financial goals, risk tolerance and time ...

Objectives and key results, or OKRs, can play important roles in achieving a digital transformation for your supply chain. For instance, OKRs such as decreasing processing time from 48 to 24 hours and ...

Ghost of Tsushima’s Guiding Wind mechanic can be used at most any point when you’re traveling through the world, and it’s easy to do so too. Simply swipe up on the touchpad and then a Guiding Wind ...

Choosing the right career path can come with an array of obstacles — both expected and unexpected. From applying to a job that actually isn’t a good fit to attracting the wrong type of clients for the ...

One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, ...

Businesses the world over will be familiar with the frustration that comes with setting themselves a target and then falling short. The solution may be to focus less on KPIs and more on OKRs, ...