Even though beacon technology has been a hot topic in advertising circles for the past few years, marketers are still trying to figure out how to leverage proximity-based marketing in a way that is ...

One of the most intriguing technologies of 2013 was Apple’s iBeacons protocol in iOS 7, for Bluetooth Low Energy-based transponders known as beacons. Two years later, beacons are of very high interest ...

When Apple debuted the iBeacon technology three years ago in iOS, Bluetooth beacons showed a lot of potential. Today, little of that potential seems to have become reality, despite all the tests by ...

Every day, thousands of patients, physicians and researchers travel throughout the miles of hallways crisscrossing the National Institutes of Health Clinical Center (NIHCC), located in Bethesda, Md.