A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Customer Relationship Management (CRM) and other software vendors ...

Customer Relationship Management systems, despite what all the vendors will advertise, are nothing more than databases. And the best CRM systems I know of at my clients have the most accurate, ...

Salesforce.com on Tuesday unveiled Database.com, which it called the first enterprise database for the cloud. This is “the exact same database technology” as Salesforce.com’s existing database but is ...

At first blush, customer relationship management in the business-to-business arena is similar to consumer CRM efforts. Both focus on relationships that maximize the long-term value of customers. But ...