If you’ve got a product that you have absolute confidence in and a website that looks good and is user-friendly, it can be somewhat frustrating if your actual sales don’t reflect this positive ...

There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes ...

As it turns out, web copywriting is a contentious issue - peppered with strongly differing views and hotly defended opinions. At this kitchen of contention, it can be hard to distinguish between the ...

This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website’s performance, without the cost of hiring a professional web ...

I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into ...

How thinking like a video game player can help today’s digital copywriter create copy that improves reader engagement. “We are no longer readers, we are explorers,” writes David Dylan Thomas in his ...

Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website visitors. When done poorly, it makes the brand look sloppy, obtuse, or ...

These days, freelance copywriters get a good portion of their business from companies doing business online. In fact, the e-commerce industry, which is projected to spend $134 billion on marketing in ...

Copy is everywhere. It's the text on your landing page, the content of your promotional emails, and the words on your introductory brochure. If you produce something with the goal of driving sales, ...

Web Copywriting Service Provider Andrew Pegler Media is an Australian company best known for their business writing services and courses. Andrew Pegler Media specialises in web copywriting, annual ...