Web analytics is a complete report card of your website to identify gaps & enhance it in all aspects. Leverage these best ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Ellen Pao, the former CEO of Reddit, claims that most platforms "fake" their website analytics data to seem more popular than they truly are. For Ellen Pao, former CEO of Reddit, one of the largest ...

Occam’s Razor blog by Avinash Kaushik, an “independent consultant” and author of “Web Analytics, an hour a day”: Version 2 is so radically different and provides such a compelling value proposition to ...

Developers often need their own reporting capabilities to better analyze, predict, and manage aspects of their work; tools like Tableau can help Developers use many productivity, coding, testing, and ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand ...

The latest Emetrics Summits (June 2004) in Santa Barbara and London included an annual session called the Top Ten Web Analytics Problems. The attendees gathered into groups to discuss what was ...

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...