Jessica Serna on Instagram: "What exactly is SXSW in Austin, TX? I finally got to attend @sxsw thanks to @meta , and wow….what an experience! Now that I’ve been, I completely understand why people struggle to explain it. SXSW is truly whatever you make it! You can network, attend panels on countless topics, watch live music, see movie screenings, grab goodies from brands, and so much more. Some of my favorite moments: ✨ Meeting incredible authors at @femalequotient like @shannaadamic, @smalonemd